In 2016 Cox Communications asked us to reimagine the footprint of their retail store. Realizing some areas were outdated, not performing as well as planned or not engaging for the customer, we developed store enhancements that would revitalize the current store and address the problem areas. 

Our goal was to create a store that is modular and flexible. One that places equal emphasis on experience and service, that has longevity and is always on-brand.

The new store design brought engagement to the customer, prioritized the product demo experience, included highly visual panoramic digital wall displays, POS stations that break the conventional "check out" counter mold and allow for side-by-side selling interactions all while keeping a clean and open floor plan for optimal flow and customer journey.

CD: Lindsay Fischer
Art Direction & Design: Kristin Koppin
Digital Renderings: The Bernard Group