In 2016 Cox Communications expanded their offering of high quality audio and video accessories in their Solutions Stores. I created a campaign with two phases. The first phase introduced the product to store and regional managers through a "subscription style box" that was shipped monthly with a new tech accessory. The box included the featured accessory, product info and merchandising direction so the managers could become familiar with the selling points of each product and educate their employees on the features. 

The second phase of the campaign introduced the new products to customers through email blasts and in store marketing materials which included posters, counter cards and graphics for in store fixtures. I then created planograms that gave merchandising instructions for the launch of each accessory.

CD: Kelly Gray
Writer: Matt Cermak
Design: Kristin Koppin