Concept and theme development for inspirational and feature pages for the Schwan's Home Service Shopping Guide. For each guide, I create feature pages that are seasonally relevant and that provide inspirational ways to use Schwan's frozen food products. Responsibilities include: initial concepting, design and theme implementation, recipe development, photo art direction, layout and final file handoff.
CD: Amy Harnden
Writer: Linda Lincoln, Peter Ripple
Art Direction & Design: Kristin Koppin