Cox Communications updated the campaign for their top tier cable TV experience, Contour. The campaign is based on the new user interface which consisted of rich blacks, sleek lines with pops of their blue brand color.
I interpreted the campaign design elements to update retail graphics, posters, window decals, marketing materials and in store fixtures. In addition to the design of the in store graphic materials, I created planograms that instructed stores and installers on the proper visual execution.
CD: Kelly Gray & Lindsay Fischer